Our solution was the integration of Tipu, a learning challenge feature that utilises engaging gamification techniques to empower users to “whakatipu i tō reo” (grow your language). Within Tipu, users can set personalised te reo challenges made up of Māori words, phrases, or sentences, which they then actively integrate into everyday conversations with friends and whānau. With each challenge detected, users earn points and grow their very own Pua, a growing symbol of their te reo learning journey. The refreshed branding is deeply rooted in te ao Māori, drawing inspiration from Kupu’s original spiritual symbolism of a bird opening its wings and inviting all who wish to learn. In our story, Kupu takes the form of a bird sent by the Earth Mother, Papatūānuku, to scatter seeds of te reo across Aotearoa, allowing users to grow and support the revitalisation of the Māori language.